At lk97, your privacy is taken seriously. This Privacy Policy explains exactly what personal data we collect when you use our online casino and sports betting platform, how we use it, who we may share it with, and what rights you have over your own information. We believe in full transparency — no hidden practices, no surprises.
These highlights summarise the key points. Please read the full policy below for complete details.
All personal data collected by lk97 is stored on encrypted, access-controlled servers. We apply industry-standard security measures including TLS encryption for all data in transit and AES-256 encryption for sensitive data at rest.
lk97 does not sell, rent, or trade your personal information to third-party marketers under any circumstances. Your data is used solely to operate your account, comply with legal obligations, and improve your experience on the platform.
Where lk97 relies on your consent to process personal data — such as for marketing communications — you may withdraw that consent at any time from within your account settings or by contacting our support team directly.
Identity documents submitted for KYC verification are handled with heightened care. These documents are accessed only by trained compliance staff, stored securely, and never shared beyond our verification and regulatory obligations.
lk97 uses cookies to maintain your session, remember your preferences, and analyse platform performance. No third-party advertising cookies are placed without your prior consent. You can manage cookie preferences at any time.
You have clear rights over your personal data — including the right to access, correct, or request deletion of your information. lk97 responds to all valid data requests within 30 calendar days of receipt.
lk97 operates the online casino and sports betting platform accessible at lk97.net. In this Privacy Policy, references to "lk97", "we", "us", or "our" refer to the operator of the lk97 platform and all associated services.
lk97 is the data controller in respect of all personal data collected through the lk97.net platform. As data controller, lk97 determines the purposes and means by which your personal data is processed, and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.
For all privacy-related enquiries, data access requests, or complaints, please contact us by email at support@lk97.net. We do not operate a telephone support line.
lk97 collects and processes the following categories of personal data in connection with your use of the platform:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality | Account registration, KYC verification, age verification |
| Contact Data | Email address, city of residence (e.g. Karachi, Lahore, Islamabad) | Account communications, support, promotional messaging (with consent) |
| Identity Documents | CNIC, passport, national identity card | KYC compliance, fraud prevention, age verification |
| Financial Data | USDT wallet addresses, JazzCash/EasyPaisa account references, HBL/UBL/Meezan Bank account details | Deposits, withdrawals, anti-money laundering compliance |
| Transaction Data | Deposit amounts, withdrawal history, bet history, game session records | Account management, dispute resolution, responsible gaming monitoring |
| Technical Data | IP address, browser type, device identifiers, operating system | Security monitoring, fraud detection, platform optimisation |
| Usage Data | Pages visited, features used, session duration, click patterns | Platform improvement, user experience optimisation |
| Communication Data | Support chat transcripts, emails sent to lk97 | Support resolution, quality assurance, legal record-keeping |
💡 lk97 applies the principle of data minimisation — we only collect personal data that is strictly necessary for the purposes described in this policy. We do not collect sensitive categories of personal data such as racial or ethnic origin, political opinions, or health information unless directly required for responsible gaming purposes.
lk97 collects personal data through the following channels:
The majority of your personal data is collected directly from you when you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or otherwise interact with the lk97 platform. You are not required to provide personal data to browse the general informational areas of lk97.net, but registration is required to place bets or play casino games.
When you access lk97.net, our servers automatically collect certain technical data including your IP address, browser type and version, device type, operating system, referring URL, and pages visited. This data is collected via server logs and analytics tools and is used to maintain platform security and improve user experience.
lk97 uses cookies and similar technologies to maintain your login session, store your platform preferences, and analyse aggregate usage patterns. Full details of cookies in use are set out in Section 10 of this policy.
In limited circumstances, lk97 may receive personal data about you from third-party sources, including identity verification service providers engaged for KYC purposes, fraud prevention databases, and payment processors. Data received from third parties is handled with the same level of care as data collected directly.
lk97 uses your personal data for the following purposes:
lk97 processes your personal data on the following legal bases:
Processing of identity data, contact data, financial data, and transaction data is necessary for the performance of the contract between you and lk97 — namely, the Terms and Conditions you accepted at registration. Without this processing, lk97 cannot operate your account or provide its services.
Processing of identity documents, financial data, and transaction records is required to comply with lk97's obligations under applicable AML legislation, KYC regulations, and other applicable legal requirements. lk97 cannot waive these obligations at your request.
Processing of technical data and usage data for fraud prevention, security monitoring, and platform improvement is carried out on the basis of lk97's legitimate interests in operating a safe, secure, and high-quality platform. These interests have been weighed against your privacy rights and are considered proportionate.
Processing of your data for marketing communications is carried out on the basis of your explicit consent. You may withdraw your consent to marketing communications at any time without affecting the lawfulness of processing carried out prior to withdrawal.
✅ lk97 does not rely on consent as a legal basis for processing where another lawful basis applies. This means that withdrawing marketing consent will not affect your ability to use your lk97 account or receive essential service communications.
lk97 does not sell, rent, or trade your personal data to third parties for commercial purposes. However, lk97 may share your personal data with the following categories of recipients where necessary and proportionate:
To process deposits and withdrawals, lk97 shares relevant financial data with payment processors including USDT/Bitcoin network facilitators, JazzCash, EasyPaisa, and bank transfer partners such as HBL, UBL, and Meezan Bank. These processors handle your data strictly for payment facilitation and are bound by their own data protection obligations.
To fulfil KYC obligations, lk97 may share your identity documents and personal details with licensed identity verification service providers. These providers verify your documents against authoritative databases and return a verification result to lk97. They do not retain your documents for their own commercial purposes.
Third-party casino game studios may receive limited technical data — such as a session token and account tier — to power the games you access on the lk97 platform. These providers do not receive your full identity or financial data.
lk97 will disclose personal data to law enforcement agencies, regulatory authorities, or courts where required by applicable law, a valid legal order, or where lk97 has reasonable grounds to believe disclosure is necessary to prevent fraud, money laundering, or other serious criminal activity.
In the event of a merger, acquisition, restructuring, or sale of lk97's business or assets, your personal data may be transferred to the relevant successor entity. lk97 will notify you of any such transfer and the new controller's identity where required by applicable law.
⚠️ All third parties who receive personal data from lk97 are required to process that data in accordance with applicable data protection principles and are prohibited from using it for any purpose other than the specific purpose for which it was shared.
lk97 operates internationally and your personal data may be transferred to, stored on, or processed by systems located outside your country of residence. Where such transfers occur, lk97 takes all reasonable steps to ensure that your data receives an equivalent level of protection as it would in its country of origin.
For Pakistani players, lk97 acknowledges that data transferred outside Pakistan is subject to the data protection standards applicable in the destination jurisdiction. lk97 will not transfer your personal data to a jurisdiction that does not provide adequate protections without first implementing appropriate safeguards such as contractual data protection clauses with the receiving entity.
lk97 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and Identity Data | Duration of account + 5 years after closure | AML legal obligations, dispute resolution |
| KYC Documents | Duration of account + 5 years after closure | Regulatory compliance requirements |
| Transaction Records | 7 years from transaction date | Financial record-keeping legal requirements |
| Support Communications | 3 years from date of communication | Dispute resolution, quality assurance |
| Technical / Log Data | 12 months from collection | Security monitoring, fraud detection |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Proof of consent for compliance purposes |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Where anonymisation is not technically feasible, data is placed in a restricted archive accessible only for compliance purposes and deleted at the earliest practicable opportunity.
You have the following rights in respect of your personal data held by lk97. To exercise any of these rights, please contact us at support@lk97.net. lk97 will respond to all valid requests within 30 calendar days. We may request proof of identity before actioning a data rights request.
Request a copy of all personal data lk97 holds about you, including the purposes for which it is processed.
Request correction of inaccurate or incomplete personal data held in your lk97 account.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
Request that lk97 restricts processing of your data in certain circumstances, such as while a dispute is being investigated.
Request a copy of your personal data in a structured, machine-readable format for transfer to another service provider.
Object to processing of your personal data carried out on the basis of lk97's legitimate interests, including profiling for responsible gaming purposes.
Please note that certain rights — in particular the right to erasure — may be limited where lk97 is legally required to retain your data for regulatory compliance purposes. lk97 will always explain clearly if a request cannot be fulfilled in full and the reasons for any limitation.
Cookies are small text files stored on your device when you visit a website. They enable websites to recognise your device, maintain your session, and remember your preferences across visits. lk97 uses cookies and similar technologies including local storage and session storage.
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Maintain your login session, security tokens, and core platform functionality | No — essential for service operation |
| Functional | Remember your language preference, display settings, and responsible gaming limits | No — directly related to service delivery |
| Analytics | Aggregate, anonymised data on page visits, session duration, and feature usage | Yes — you may opt out via cookie settings |
| Marketing | Personalised promotional content within the lk97 platform | Yes — requires explicit consent |
You may manage your cookie preferences via your browser settings or via the cookie consent interface on lk97.net. Disabling strictly necessary cookies may prevent the lk97 platform from functioning correctly, including the ability to log in or place bets. lk97 does not use third-party advertising cookies to track your behaviour across other websites.
lk97 may send you promotional emails, bonus notifications, and platform updates where you have given explicit consent to receive such communications at registration or subsequently through your account settings.
You may withdraw your consent to marketing communications at any time by:
Withdrawal of marketing consent will be processed within five business days. You will continue to receive essential transactional communications relating to your account — such as deposit confirmations, withdrawal notifications, and KYC requests — as these are necessary for the operation of your account and are not marketing communications.
✅ lk97 does not share your contact details with third-party marketers or affiliate partners for the purpose of sending you unsolicited marketing communications. All promotional messages you receive will come directly from lk97.
lk97 operates an absolute minimum age policy of 21 years. The lk97 platform is not directed at, and must not be used by, any individual under the age of 21. lk97 does not knowingly collect personal data from minors.
Where lk97 has reason to believe that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all associated funds will be held pending review, and the personal data will be deleted as soon as is legally permissible. Any bets placed or games played by an underage account may be voided.
⚠️ 🔞 If you are a parent or guardian and believe that your child has registered an account on lk97 without your knowledge, please contact us immediately at support@lk97.net. We will investigate and act promptly.
lk97 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
While lk97 takes all reasonable precautions to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own account credentials and should report any suspected unauthorised access immediately.
The lk97 platform may contain links to third-party websites or services — for example, links to responsible gaming resources or payment provider information pages. lk97 is not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policy of any third-party site you visit via a link from lk97.
Third-party game studios whose games are available on lk97 operate under their own privacy policies in respect of gameplay data they collect independently. lk97 will ensure that any game studio with whom we partner has agreed to data protection standards consistent with our own obligations.
lk97 reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new purpose for processing your data or share data with a new category of third party — lk97 will provide reasonable advance notice to Players via the platform or by email to your registered address.
The effective date of the current version of this Privacy Policy is displayed at the top of this page. We recommend reviewing this policy periodically to stay informed of how lk97 handles your personal data. Continued use of lk97 following notification of an updated Privacy Policy constitutes your acknowledgement of the changes.
For all privacy-related enquiries, data rights requests, or complaints regarding lk97's handling of your personal data, please contact our team in writing by email. lk97 does not handle privacy matters by telephone.
Email (plain text — not a link):
Subject line: Privacy Request – [Your Account Username]
Response time: Within 30 calendar days of receipt
Support hours: Mon–Fri 08:00–02:00 PST & Sat–Sun 10:00–00:00 PST
If you are not satisfied with lk97's response to your privacy complaint, you may seek independent redress through appropriate data protection or consumer protection channels available in your jurisdiction.
Our support team is available six days a week to answer any questions about how lk97 handles your personal data. You can also review our Terms & Conditions and Responsible Gaming pages for further platform information.
🔞 lk97 is available to verified players aged 21 years and above only. Please gamble responsibly and within your means.